The visione di uno straniero mostra, (The Foreigner’s Viewpoint Exhibition) was held between the 9th and 24th January 2016, in Citta di Castello, Umbria. It proved to be a great success with a number of works selling, works commissioned and a good quantity of art prints sold.
Show in the snow
What was so very heartening was the sheer number of people who, on a chilly, snowy winter’s evening, made the effort to go out into the town centre. It was estimated that around 80 people come to the cosy surroundings of the ARTe Gallery to eat, drink and amiably talk.
During the week, several events were also arranged to encourage visitors to the show. These included a poetry reading by psychiatrists Tina Lepri and Helen Schick, with a lovely piano arrangement by Alison le Porta. Again there was a good turn out and those who came along had an entertaining evening.
Sunday, 17th January, myself and Mrs W hosted an afternoon tea gathering where we explained the history, culture and quirks of tea drinking in Britain. I was rightly assured that Italians are very interested in this strange British behaviour. It ended up as an apt event for a tea room, in which ARTe is established.
My initial skepticism was ill founded as around 30 people came in from the cold to hear me wax lyrical about Britain’s favourite herb and how it came to be so popular. Mrs W had also baked a range of traditional cakes and biscuits beloved by tea drinkers all over the U.K.
What I discovered from the exhibiting at ARTe, was that it’s a good idea to arrange other events to coincide with the show. This enables you to get more people through the door, gives additional reasons for promoting the art show and creates further conversations around the art work.
A simple selection of nibbles is guaranteed to bring the public in and something to entertain will keep the interest going. While you hope to sell the paintings, having small reproductions is also a good idea, as not everyone can afford the real thing but would like a memento of your work.
I would like to thank to all those who attended the event and especially, Daniela and Nicoletta from ARTe, Roberta from Lingua Piu, as well as Tina, Helen and Alison for their contributions, and Suzanne (Mrs W) for her unwavering support and enthusiasm.